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by Douglas : Global Marketing Strategy: Instructor’s Manual

ISBN : #0070134480 | Date : 1995-02-01

Description :

PDF-7e411 | Intended for those taking an advanced course in international marketing, this book deals with issues facing today’s global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consider … Global Marketing Strategy: Instructor’s Manual


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by David Bunnell : The Ebay Phenomenon: Business Secrets Behind the World’s Hottest Internet Company (Wiley Audio)

ISBN : # | Date : 2001-04

Description :

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by BusinessNews Publishing : Summary: Marketing Warfare: Review and Analysis of Ries and Trout’s Book

ISBN : # | Date : 2014-10-14

Description :

PDF-a2ab3 | The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”. This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies to stay ahead of their competitors in today’s overcrowded market. The authors explain how leaders can adopt military… Summary: Marketing Warfare: Review and Analysis of Ries and Trout’s Book


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[Pub.86EnQ] Summary: Marketing Warfare: Review and Analysis of Ries and Trout’s Book PDF | by BusinessNews Publishing


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by Christopher C. Golis : Empathy Selling: The Powerful New Sales Technique for the 1990s

ISBN : #074940888X | Date : 1996-12

Description :

PDF-313f5 | The concept of empathy selling is simple and systematic. Instinct is not infallible and the professional salesperson needs a technique that leaves little to chance. This guide shows salespeople how to analyze buyers’ personalities, discover hidden intentions, adapt sales techniques to suit different personalities, close more sales, increase customers and increase customer satisfaction. The author … Empathy Selling: The Powerful New Sales Technique for the 1990s


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by Lee Duncan : Double Your Business: How to break through the barriers to higher growth, turnover and profit (Financial Times Series)

ISBN : #0273759493 | Date : 2012-04-22

Description :

PDF-86abd | Learn how to pinpoint exactly what is holding your business back so you can double your turnover and profit within 2 years or less.   This book enables small business owners to release rapid, dynamic growth. Including action plans which help you to overcome the barriers that may be holding your business back, and littered with case studies throughout, this book acts as a blue print for success, t… Double Your Business: How to break through the barriers to higher growth, turnover and profit (Financial Times Series)


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by Marc H. Rudov : Brand Is Destiny: The Ultimate Bottom Line

ISBN : # | Date : 2017-02-07

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PDF-35f9f | Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.CEOs and entrepreneurs will learn why:Sears went from leader to loserIBM’s revenues shrank 19 quarters in a rowApple’s new spaceship HQ will kill its brandUnions impede the su… Brand Is Destiny: The Ultimate Bottom Line


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by Bettina von Troschke : Vertriebscoaching: Von der Führungskraft zum Coach (German Edition)

ISBN : #3834907650 | Date : 2009-01-27

Description :

PDF-94958 | Führungskräfte im Vertrieb haben mehr denn je die Aufgabe, ihre Verkäufer zu echten Verkaufsprofis zu entwickeln. Dies können sie am besten durch individuelles Vertriebscoaching leisten. Die Autoren präsentieren bewährte Vorgehensweisen und praktische Lösungsvorschläge auch für schwierige Coachingsituationen. Die Leser lernen Coachingmethoden und -werkzeuge kennen, um ihre Führungs- und … Vertriebscoaching: Von der Führungskraft zum Coach (German Edition)


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by Sandra Schwarz : Muster erfolgreicher Internationalisierung von Handelsunternehmen: Eine empirische Analyse auf Basis des Konfigurationsansatzes und des … and International Marketing) (German Edition)

ISBN : #3834914916 | Date : 2009-01-27

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PDF-fac1f | Ausgehend von der strategischen Grundorientierung der Unternehmen analysiert Sandra Schwarz die Ausgestaltung der markt- und beschaffungsseitigen Wertschöpfungsaktivitäten sowie der Führung bei international agierenden Handelsunternehmen…. Muster erfolgreicher Internationalisierung von Handelsunternehmen: Eine empirische Analyse auf Basis des Konfigurationsansatzes und des … and International Marketing) (German Edition)


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by Eric Alagan : Increase F&B Sales: Secrets to Boost Profits (Micro Mouse Business)

ISBN : # | Date : 2011-12-01

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49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition) PDF




by Roland Löscher : 49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition)

ISBN : #3834923826 | Date : 2010-09-28

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: Consumer Behavior: Building Marketing Strategy (Mcgraw-Hi11/Irwin Series in Marketing) 9th edition

ISBN : # | Date : 2004-01-01

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by Q. Langley : Brandjack: How your reputation is at risk from brand pirates and what to do about it

ISBN : # | Date : 2016-04-30

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PDF-46441 | Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking – when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates…. Brandjack: How your reputation is at risk from brand pirates and what to do about it


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Customer Moat Loyalty Drives Profit PDF C1e256d3e

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by Eddie Sung : Customer Moat: How Loyalty Drives Profit

ISBN : #0996919058 | Date : 2016-09-01

Description :

PDF-42488 | Awards: 2017 Gold Medal Winner – IPPY Book Awards in Business/Career/Sales 2017 Honorable Mention – Eric Hoffer Awards in Business2016 Finalist – Best Book Awards in Small Business & Entrepreneurship Reader Reviews: (4.8 star rating)”Hone in on what it means to go beyond ‘competitive advantage’.””A must read that is sure to become a go-to resource.””Insightful, easy-to-read, and thought provoking…. Customer Moat: How Loyalty Drives Profit


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[Pub.17JeI] Customer Moat: How Loyalty Drives Profit PDF | by Eddie Sung


Customer Moat: How Loyalty Drives Profit by by Eddie Sung

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by Jonathan Pipe : Better business, Better life, Better world

ISBN : #1540638316 | Date : 2016-11-25

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PDF-792a0 | Thirty-four extraordinary entrepreneurs, business thinkers and philanthropists from around the world share the key advice they give to their grandchildren to help them build better businesses, enjoy better lives and make the world a better place. Between them they have advised governments, served start-ups to Fortune 500 companies, won awards and acclaim, written 38 other books and been featured … Better business, Better life, Better world


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Better business, Better life, Better world by by Jonathan Pipe

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Driving Customer Equity Reshaping Corporate PDF C6bffe8a1

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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy PDF




by Roland Rust : Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy

ISBN : #0684864665 | Date : 2000-06-27

Description :

PDF-8ed25 | In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call “Customer Equity,” a strategic … Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy


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