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by Miriam Mennen : An Analysis of Ryanair’s Corporate Strategy

ISBN : #3640569342 | Date : 2010-03-22

Description :

PDF-28db1 | Essay from the year 2005 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 72 % – A, University of Sunderland, course: Global Corporate Strategy, language: English, abstract: Ryanair was founded in 1985 as a family business that originally provided full service conventional scheduled airline services between Ireland and the UK. The a… An Analysis of Ryanair’s Corporate Strategy


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An Analysis of Ryanair’s Corporate Strategy by by Miriam Mennen

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by William J. McDonald : Cases in Strategic Marketing Management: An Integrated Approach

ISBN : #0023794240 | Date : 1997-11-25

Description :

PDF-9e5a2 | The book and cases are designed to help readers gain an appreciation for the types of issues in marketing strategy management and develop the analytical and thinking skills necessary to make good decisions in real-world marketing situations. This paperback book offers a collection of marketing problem cases of actual firms, describes a methodology for analyzing cases, and provides acc… Cases in Strategic Marketing Management: An Integrated Approach


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by Tony. Cram : Smarter Pricing: How to Capture More Value In Your Market (Financial Times) (Financial Times Series)

ISBN : #0273706136 | Date : 2005-12-30

Description :

PDF-a716f | The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricing helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business.  At no time has effective pricing been more significant. Buyers are getting stronger, markets more transpare… Smarter Pricing: How to Capture More Value In Your Market (Financial Times) (Financial Times Series)


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by Alexander Manu : Transforming Organizations for the Subscription Economy: Starting from Scratch

ISBN : #1138281700 | Date : 2017-09-21

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PDF-7f475 | The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in the community of others, which are the values people now seek. Tr… Transforming Organizations for the Subscription Economy: Starting from Scratch


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Transforming Organizations for the Subscription Economy: Starting from Scratch by by Alexander Manu

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by Jonathan M. Blain : Packaged Solutions: Fundamentally Changing the Way Business Solutions are Bought and Sold – Fixed Price, Fixed Timescale, Fast Delivery, Visible ROI – Performance Improvement (Thought Leadership)

ISBN : #1905243030 | Date : 2006-11-01

Description :

PDF-5467b | … Packaged Solutions: Fundamentally Changing the Way Business Solutions are Bought and Sold – Fixed Price, Fixed Timescale, Fast Delivery, Visible ROI – Performance Improvement (Thought Leadership)


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by Russell I. Haley : Developing Effective Communications Strategy: A Benefit Segmentation Approach (Wiley Series on Marketing Management)

ISBN : #0471812625 | Date : 1985-05-08

Description :

PDF-b05cb | Explores the ways in which any company or organization can discover and develop an effective communications strategy, and how, after settling on a strategy, the company can be sure it has been properly executed. Concentrates on the processes underlying the development of effective communications strategies and the feedback processes that assure the advertiser that the advertising is working as int… Developing Effective Communications Strategy: A Benefit Segmentation Approach (Wiley Series on Marketing Management)


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by Kevin Maney : Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

ISBN : #1504735277 | Date : 2016-06-14

Description :

PDF-f26c8 | In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of ”category kings”– companies that give us new ways of living, thinking, or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of … Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets


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by Linda Sparks : 151 Quick Ideas to Increase Sales

ISBN : #1564149153 | Date : 2006-09-15

Description :

PDF-2bb25 | This book presents 151 quick and easy ways to meet the challenges in our daily lives. Each idea comes from a real world experience; each is based on the work of people experimenting, examining, exploring and discovering unique solutions to the time problems all of us face every day. These ideas work! They have been tried and tested by others and found successful. Now they are available to you. Whi… 151 Quick Ideas to Increase Sales


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151 Quick Ideas to Increase Sales by by Linda Sparks

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by Marcel Cote : By Way of Advice: Growth Strategies for the Market Driven World

ISBN : #0889624933 | Date : 1991-06

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PDF-2e624 | Book by Cote, Marcel… By Way of Advice: Growth Strategies for the Market Driven World


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By Way of Advice: Growth Strategies for the Market Driven World by by Marcel Cote

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by C. Kerns : Trendology: Building an Advantage through Data-Driven Real-Time Marketing

ISBN : #134950243X | Date : 2014-11-11

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PDF-bb99f | In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe…. Trendology: Building an Advantage through Data-Driven Real-Time Marketing


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by Gurjeet Kaur : Marketing Strategy for Indian Rural Banks in the New Millennium

ISBN : #8126111917 | Date : 2005-12-01

Description :

PDF-be8da | … Marketing Strategy for Indian Rural Banks in the New Millennium


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Marketing Strategy for Indian Rural Banks in the New Millennium by by Gurjeet Kaur

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by Lars Finskud : Dynamic Brands: Creating Value and Lasting Competitive Advantage with Brands

ISBN : #1842030256 | Date : 2000-07-01

Description :

PDF-2c0dd | Well-developed brands are a valuable asset for companies. Leading brands generate returns for their owners that are disproportionately greater than the relative sizes of competitive businesses. And future growth will to a large extent be driven by consumer knowledge, consumer-company relationships and other intangibles – elements that are anchored in the brand. In this book, Lars Finskud provides … Dynamic Brands: Creating Value and Lasting Competitive Advantage with Brands


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Dynamic Brands: Creating Value and Lasting Competitive Advantage with Brands by by Lars Finskud

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by Johnny CH Lok : HOW TO PREDICT CONSUMER PSYCHOLOGY

ISBN : #1521080720 | Date : 2017-04-16

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PDF-a0c9c | This book is a business psychological teaching book. This book aims to indicate some sample different kinds of client individual psychological emotion challenges to give opions to let these businesses how to solve these psychological challenges and how to attract clients’ concerning to their products or services. Also, I shall explain how to use psychological methods to predict clients’ emotion in… HOW TO PREDICT CONSUMER PSYCHOLOGY


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HOW TO PREDICT CONSUMER PSYCHOLOGY by by Johnny CH Lok

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by Bill Bishop : Strategic Marketing for the Digital Age

ISBN : #8174461957 | Date : 2007-01-30

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PDF-98723 | Strategic Marketing for the Digital Age shows you how to build a digital marketing strategy, develop a plan, and execute it profitably. Bill Bishop gives you a practical, step-by-step model for developing an effective marketing program using digital and online technology. He takes you beyond mere “Internet” marketing and shows you how to expand your marketing power by using all of the digital tool… Strategic Marketing for the Digital Age


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[Pub.93aAw] Strategic Marketing for the Digital Age PDF | by Bill Bishop


Strategic Marketing for the Digital Age by by Bill Bishop

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Customers Would Rather Have Smartphone PDF 1a2e3bba2

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Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity PDF




by Cor Molenaar : Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity

ISBN : #147246656X | Date : 2015-06-17

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PDF-365fb | Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing customer behaviour? The new generation buys dif… Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity


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[Pub.42wEy] Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity PDF | by Cor Molenaar


Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity by by Cor Molenaar

This Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity having great arrangement in word and layout, so you will not really feel uninterested in reading.